McLuck Casinos Canada is a free-to-use digital publication. We do not charge subscription fees, nor do we run disruptive banner ads. Instead, we operate on an affiliate marketing model. This page explains exactly how that works and how we protect our editorial integrity.
Throughout this site, you will see buttons labeled "Claim Bonus" or "Visit Site." These are unique tracking links. If you click one of these links, navigate to the casino, and eventually make a Gold Coin purchase, the casino may pay us a referral commission. This occurs at absolutely no additional cost to you. The price of GC packages remains identical whether you visit directly or via our links.
The most frequent criticism of affiliate marketing in the gambling sector is rating bias—the idea that sites give 5-star reviews to whoever pays the highest commission. Here is how our editorial team combats this conflict of interest:
We actively downgrade or blacklist platforms that mistreat Canadian players. For example, when certain sweeps platforms began delaying redemptions beyond 14 days, we publicly downgraded their ratings and removed their promotional banners, losing thousands of dollars in prospective commissions.
While we are a Canadian-focused entity addressing the nuances of skill-testing and provincial regulations, we abide by the strictest global standards for digital disclosures, including the guidelines established by the Canadian Competition Bureau regarding misleading advertising and the US FTC's Dot Com Disclosures rules.
⚠️ Independent review website. Not affiliated with McLuck. We may earn commissions. Available 18+/19+ (varies by province). Not available in Quebec. Play responsibly. 1-888-391-1111. Read more in our McLuck general guide.